Do Celebrity Endorsements Encourage Kids?

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By Molly Clifton

Story Created: Mar 8, 2013 at 3:54 PM CDT

Story Updated: Mar 8, 2013 at 3:54 PM CDT

A new study shows the power of celebrity endorsements over kids.

Research published in the Journal of Pediatrics found celebrity endorsement of a food product encouraged children to eat more of it.

They warn it means children could eat more junk food if that's what the celebrity is endorsing.
 
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