Florists Gear Up For Valentine's Day


By Catalina Trivino

Valentine's Day is just around the corner -- and local florists are buzzing with the business of love...


"Money can't buy you love" -- it's a phrase you hear all the time, but nonetheless, local flower shops are bustling as the countdown begins for Valentine's Day.

Brenda Hudgins is preparing for the busiest day of the year.

"It does get crazy around here, just a madhouse kind of organized chaos and a lot of times unorganized chaos!" Said Hudgins.

The phones are ringing non-stop and it's the final "petal push," as florists at All Occasion Creations in Greenville make hundreds of arrangements for Valentine's Day.

"It is that one day a year that seems like it's important to have everything on that day," Said Hudgins. She and co-owner, Barbara Walker, are hoping consumers cash in on flowers. They've been spending months planning for the big day and with only two days away, she says the stack of orders is piling high. So far, they'll be delivering about 700 roses in addition to several hundred mixed florals


"There's more to it than just making the flowers," Said co-owner Walker while creating a bow. "You have to make them pretty so we do a bow to add the finishing touch."

While it's a hectic holiday, it's also one of the most profitable for the floral business. In fact, the National Retail Federation says Americans are expected to spend about 1.9 billion in flowers this Valentine's Day.


"You don't want to do it too far ahead of time because you want to provide the freshest quality of flowers to the customer that you possibly can, so we do have a lot of long late hours this time of year," Said Hudgins.


Florists at All Occasion Creations are working around the clock. They say they've spent up to 48 hours straight to prepare arrangements for Valentine's Day. Florists also say the rose is still the most popular flower on Valentine's Day.

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