Capital of Dreams Launches "Cool" Campaign
The new campaign, “Montgomery, Capital Cool” is the next phase for the Capital of Dreams campaign launched two years ago. It is designed to help transform
Following the announcement, CBS-8 shared the campaign’s name with people walking around downtown
"I get the Capital Cool, the two C's, but I think it’s kinda cheesy a little bit," said Kelsey Williamson, a college student from Hope Hull.
Shawn Tousignant of
“It’s kinda cheesy, I haven’t heard of it yet,” said Rob Anderson of
Mayor Todd Strange says he hopes people catch on because
“If you haven’t been in
The goal is “Capital Cool” will be timeless, and get all visitors and residents excited to explore the city.
“This place is just coming together very nicely,” said Dave Shope, who is newer to the River Region. “It’s very cool.”
The Chamber of Commerce hopes to feed off of positive energy from places in downtown
“Everybody wants to go to a cool place, so we figured it was a great way to brand our city in conjunction with the capital of dreams,” said Dawn Hathcock, Vice President for the Montgomery Area Chamber of Commerce Convention and Visitor Bureau.
Hathcock says "Capitol Cool" will be so much more than advertisements on billboards and at events; the new campaign will help heat up the local economy, and may even become an area catch-phrase.
“We can make ‘Capital Cool’ a verb, so like ‘that is so capital cool’ I would love that,” said Tousignant joking about the new campaign.
Hathcock feels like more people will catch themselves saying “cool” more often. “You say it and you kinda laugh now,” she said.
The city officially kicks off its first "capital Cool" themed party Thursday at the Alley station. Plus there are a number of other “cool” events in the coming weekends, like the Alabama Food Festival, Second Saturday and Jubilee City Fest.