Valentine's Day Frenzy

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By Amanda Wade

Valentine's day is just hours away, but after Winter storms hit parts of the Southeast this week, some florists in South Alabama could feel a bit of a chill.

Some florists are planning on spending the entire night in their shops building flower arrangements and prepping orders to deliver to hundreds of specials someone's, but winter weather in Georgia is leaving some of the shops in a freezing frenzy.

In South Alabama, love is in the air, but after snow and ice locked down parts of Atlanta, some florists were left scrambling to find everything they need for Valentine's day, "Some of our stuff is stranded in Georgia due to the ice and the snow, so we won't be able to get it. So we spent all day yesterday trying to get replacements for our stuff that is stranded," says a Crenshaw County florist, Leah Pouncey.

The National Retail Federation says shoppers are planning to spend about three dollars more per person this year versus last. A grand total of over 17 billion dollars, but some florists say with high flower prices and added man hours just for the 14th, Valentine's Day for them is a labor of love, "We are in business, so granted we do want to make a profit, but we don't, you know, it's more of a service for us here in our town than it is a money maker," says Brenda Hudgins, co-owner of a floral shop in Greenville.

The florists also tell me they are expecting lines out the door on Valentine's day. Mostly of men hoping to get last minute flowers for their ladies in their lives.

The National Retail Federation also says men will spend over twice as much on gifts than women for Valentine's Day this year. 



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