2 top Olympic sports lose major sponsors

Tools

BRUSSELS (AP) — Two major Olympic sports — track and field and figure skating — have lost key sponsors in the midst of a global economic slump.

The South Korean electronics giant Samsung has been sponsoring track and field's Diamond League series of top meets. The company's decision comes on short notice following last summer's London Olympics.

The International Skating Union also must begin looking for a major sponsor. The Dutch energy supplier Essent says it will end its longstanding backing of speedskating after the 2014 Sochi Winter Games.

ISU President Ottavio Cinquanta tells The Associated Press this development "is not easy" and notes that the "international market is not in the very best condition."

What's Trending



This content requires the latest Adobe Flash Player and a browser with JavaScript enabled. Click here for a free download of the latest Adobe Flash Player.

What's onFull Schedule

Hot Video From AP

AP Video