Is COVID-19 Affecting Black Friday Shopping This Year?
Even though the pandemic hit small businesses hard, owners believe Black Friday and other holiday sales will help in-store revenues.
Kudzu and Cotton owner, Katie Castanza, says in times like now, it’s important that her business gets in-store customer due the majority of their products being in-store.
Though, for many, shopping online is the only option as things look a lot different with fewer door-busters, limited capacity in-stores, and mask mandates.
According to the National Retail Federation, holiday sales are predicted to rise from 3.5% to 5.2% because less people are traveling this year.
