Montgomery’s Camellia Bowl gets new sponsor, name change

The Camellia Bowl is getting a new name starting with this year’s game at Cramton Bowl.

The Camellia Bowl will welcome Integrated Solutions for Systems (IS4S) as its corporate sponsor, and will now be called the “IS4S Salute to Veterans Bowl.”

IS4S provides engineering and management services to the U.S. Armed Forces and other government and commercial agencies. It began in 2008 and has more than 400 employee-owners and 15 office locations across the eastern U.S., including  Alabama. The company is headquartered in Huntsville.

“Sponsoring this bowl is a small gesture to express our immense gratitude for the men and women who have sacrificed so much to protect our nation and defend our freedoms,” IS4S President and CEO Glenn Rolader, PhD, said. “We’re not doing this to advertise IS4S. We simply want to salute our veterans and thank them for what they do for our country. And to do it here in Montgomery – the capital of our home state – we consider it the highest honor to be the title sponsor of the Salute to Veterans Bowl.”

“We are very excited to partner with an Alabama-based company and honor those men and women in the United States military,” executive director Johnny Williams said. “This is an exciting time in the history of our game. We’ve developed a great relationship with the City of Montgomery and Montgomery County in our first 10 years, and now we are thrilled to partner with IS4S to further promote college football.”

The city of Montgomery has been named a Great American Defense Community by the Association of Defense Communities, and Montgomery Mayor Steven Reed is excited by the new partnership.

“We are excited to see this change coming to the [former] Camellia Bowl,” said Mayor Reed. “Considering IS4S’ involvement with our military, and Montgomery having the distinction of being named a Great American Defense Community by the Association of Defense Communities, I can think of no better partnership for this prestigious bowl game we host right here in our community.”

The IS4S Salute to Veterans Bowl will be played Saturday, Dec. 14 at the historic Cramton Bowl in downtown Montgomery. The game will be televised by ESPN and kick off at 8PM CST  immediately following the 2024 Heisman Trophy presentation.

The bowl game is in its 11th season and features teams from the Sun Belt Conference and Mid-American Conference.