Cracker Barrel to return to old logo
Cracker Barrel has announced that it will return to using its old logo following public outcry over its new logo design.
As CBS News reports, Cracker Barrel said, “We thank our guests for sharing your voices and love for Cracker Barrel,” the popular Southern-themed restaurant chain announced in a post to social media. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”
Last week, it announced that it was changing its logo to remove the image of a man sitting in a chair leaning against a barrel, and replacing it with a logo that only featured its name.
The Tennessee-based Cracker Barrel, which has more than 650 locations in 44 states, lost nearly $100 million in market value after releasing the new logo, which was part of an ongoing effort to update its image by adding new menu items and redecorating its stores.
“Rather than just showing one person, we wanted to feature lots of people,” the company said on its website of the new logo. “The idea was to celebrate the diversity of all our guests with a logo that represented our continued passion for pleasing people of all races, colors and genders.”
Cracker Barrel has seen its growth slow in recent years after its business soared in the 1990s. In 2024, it reported revenue of roughly $3.5 billion, up less than 1% from $3.4 billion the previous year, while net income fell to $40.9 million, down sharply from $99 million in 2023.
— From CBS News
