Crayola

Pigment’s Accidental Discovery Inspires Crayola’s New Blue

Crayola’s new crayon color will be based on a blue pigment discovered in 2009. Scientists at Oregon State University accidentally discovered the brilliant blue hue when they were experimenting with materials that could be used in electronics. Crayola said Friday that it’s partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known…