What the Tech: FTC introduces new rules to combat fake online product reviews
A recent analysis revealed that nearly half of all Amazon reviews are either fake or incentivized, prompting the FTC to introduce new regulations.
A recent analysis revealed that nearly half of all Amazon reviews are either fake or incentivized, prompting the FTC to introduce new regulations.
“Vine Voices” is a program where customers receive products for free in exchange for well-written and helpful reviews.
Did you know that even reviews that are bought and sold can easily get the “verified purchase” label?
Trusting reviews on Amazon has been a tricky thing since the early days of online shopping. When it comes down to two similar items in our cart most of us will turn to what other Amazon shoppers think of the products. But we are all aware that reviews are not always trustworthy. Some reviews are fakes and others are paid-for….