Auburn University partners with Peachtree Entertainment to bring concerts to the Plains.
Auburn University and Peachtree Entertainment have agreed to a multi-year partnership that will bring live music events to both Jordan-Hare Stadium and Neville Arena. The partnership between the two is set to bring more than five multi-genre concerts each year to Auburn.
The concerts are set to get underway in the fall of 2026.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn’s place as an entertainment destination,” said Rhett Hobart, Auburn Deputy Athletics Director for External Affairs. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”
The partnership between Auburn and Peachtree Entertainment was made possible by Elevate, a leading global sports and entertainment agency, with a dedicated group focused on revenue generation for college athletics.
“We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University Athletics,” said Jonathan Marks, Chief Business Officer, Elevate College. “Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium’s full potential.”
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn,” said Nathan Baugh, CEO of Peachtree Entertainment. “We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”
(Information from Auburn University)
