“Largest capital project in history” coming to Auburn’s Jordan-Hare Stadium

North end zone of Jordan-Hare Stadium at Auburn University – Photo from Auburn University

AUBURN, Ala. (WAKA) – The Auburn University Board of Trustees has approved major improvements to Jordan-Hare Stadium, which are being called “the largest and most significant capital project” in the stadium’s history.

Construction will begin this summer, with full completion set for spring of 2029.

In addition to more than 3,000 new premium seating and club experiences, the Jordan-Hare North Project will expand campus dining options with the introduction of Shug’s Food Hall – a modern food hall which will provide expanded food and beverage options in the heart of the Auburn campus – while serving as a concessions hub open to all Jordan-Hare Stadium ticket holders on football gamedays. The project will also feature versatile conference and event spaces, retail venues, student activity spaces, and meeting rooms.

Artist rendering of the Jordan-Hare Stadium north end zone project – From Auburn University

The multi-use facility is designed to integrate seamlessly with the new north end zone videoboard. An estimated cost is more than $300 million between the facility and a plaza at the stadium.

“The Jordan-Hare North Project will benefit Auburn for generations, elevating the experience for all fans on football Saturdays while also enhancing the campus community year-round,” Auburn Athletics Director John Cohen said. “We are extraordinarily grateful to the Board of Trustees for their final approval, and to President Roberts, Dr. Bobby Woodard and Auburn University for their partnership. We encourage Auburn people to enthusiastically support the ‘Ever Auburn’ campaign.”

The project is a joint endeavor between the Auburn Athletics Department and the Division of Student Affairs.

The university says the project represents a bold step forward for Auburn — an investment designed to deliver impact every day of the year. Through its intentional, multi-use design, the facility will seamlessly serve both the student experience and football gamedays, maximizing value through shared, 365-day activation.

— Information from Auburn University