What The Tech: What is AI.com?
BY JAMEY TUCKER, Consumer Tech Reporter
If you blinked, you might have missed it.
One of the most curious commercials of the Super Bowl didn’t feature celebrities, flashy visuals, or even an explanation. It simply urged viewers to reserve their name on a site called AI.com.
And it worked. Immediately after the ad aired, traffic to the site surged. Some users reported slow load times and error screens as millions of people tried to visit at once.
At the Super Bowl party I attended, most people in the room pulled out their phones, went to the site, reserved a handle, and entered their credit card information — all for a platform that offered very little detail about what it actually does.
So what is AI.com?
The company behind the site reportedly paid around seventy million dollars for the domain name, then spent millions more for a Super Bowl ad to generate buzz.
According to the website, AI.com is positioning itself as a future platform for personal AI assistants, sometimes referred to as AI agents. The idea is that someday, this software could help manage tasks and information on your behalf.
For now, though, what most people are actually doing is reserving names.
One name represents you as a user.
The other is the name of the AI assistant you would eventually use. The website, while requiring a credit card, said you will not be charged but that a card is required to prove you are human.
But here’s the most important thing to know. The platform is not fully live yet.
There’s no finished product most people can actually use today. And reserving a handle doesn’t unlock any features right now.
That sense of urgency many viewers felt during the commercial was intentional. Tech companies often use massive moments like the Super Bowl to create fear of missing out, encouraging people to act first and ask questions later.
For most people, there’s no downside to waiting. AI.com could eventually turn into something useful. Or it could quietly fade away. Right now, it’s more of a promise than a product.
There’s no need to rush or feel pressure to sign up.
We’ll keep an eye on it
