The BurHEATo Debuts in Montgomery!
The Heat is ON! Salsarita‘s Fresh Cantina and PuckerButt Pepper Company have teamed up to create the “World‘s Hottest Burrito.” The new limited time only menu item, featuring Smokin‘ Ed‘s Carolina Reaperone space®, the Guinness World Record Holder for Hottest Chile Pepper, will be available at the Montgomery area restaurant location (8015 Vaughn Rd)now through September 22, 2014. Developed by Salsarita‘s Menu Development Manager, Chef Tom LaFauci, and tested in focus groups made up of chile pepper fanatics, the “BurHEATo” contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and just one teaspoon of Smokin‘ Ed‘s Carolina Reaperone space® pepper mash. “When we heard the world‘s hottest chile pepper was grown right here in the U.S. by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item,” said Yanira Castro, Director of Marketing for Salsarita‘s Fresh Cantina. “We expect the World‘s Hottest Burrito will be an instant favorite for those who can handle the heat.” The BurHEATo will sell for $9.99 is made a special way that locks in the full flavors of Salsarita‘s bold ingredients as well as the heat and flavor of the Carolina Reaper—which is 300 times hotter than the average jalapeno pepper! Guests that purchase the World‘s Hottest Burrito and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita‘s. About Salsarita‘s: Founded in 2000 in Charlotte, N.C., Salsarita‘s offers Mexican favorites such as signature Casaritosone space®, Mexican pizza-inspired Cantizzasone space®, and an assortment of tacos, quesadillas and nachos made fresh to order with an extensive selection of proteins, toppings and fillings, as well as seven flavorful salsas made in-house daily. The franchise has more than 80 locations in 19 states, including seven that are company-owned. For more information visit: www.salsaritas.com, like us on Facebook at http://www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas. About PuckerButt Pepper Company: Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. The company sells all-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. Learn more or purchase products online at www.PuckerButtpeppercompany.com. Like us on Facebook or follow us on Twitter @PuckerButt
